How to go from Self-Doubt and Shrinking Yourself to Grounded Leadership Presence and Build the Career you Actually Want in 12 weeks

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By addressing the survival patterns that quietly shape how you show up at work — not by teaching communication tricks or “soft” leadership” skills.

What kind of leader would you become if you no longer questioned your right to be in the room?

What kind of leader would you be if self-doubt no longer shaped how you showed up at work?

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the steps…

SEE THE PATTERNS

  • Identify the behaviors holding you back (overexplaining, self-doubt, shrinking, overworking).

  • Separate who you are from the survival strategies you learned.

TRACE THE ORIGIN

  • Understand how early life experiences shaped how you show up at work.

  • Remove shame by recognizing these patterns as adaptive—not flaws.

OUTGROW THE SURVIVAL IDENTITY

  • Replace automatic reactions with grounded, intentional leadership responses.

  • Practice showing up with authority, boundaries, and self-trust in real time.

UNLOCK YOUR POTENTIAL

  • Solidify a leadership identity rooted in self-worth, not fear.

  • Move toward the career you want without constantly fighting yourself.



Does this sound like you?

  • You know you’re capable, but you don’t feel secure in leadership roles.

  • You question your worth even when your track record proves otherwise.

  • You default to overworking, overexplaining, perfectionism, avoidance, or shrinking yourself.

  • You’ve done everything “right,” yet leadership still feels harder than it should.

  • You manage how you come across instead of speaking freely.

  • You know your patterns are holding you back, but surface-level advice hasn’t worked.

  • You receive feedback to “be more confident” or “take up more space,” but it doesn’t actually change anything.

  • You’re tired of pushing harder when what you actually need is to outgrow the patterns running the show.

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This is not an online course…

The 12-Week Identity-Based Leadership Cohort

How It Works

Duration: 12 weeks
Format: Small cohort, intentionally limited
Coaching: Private 1:1 sessions every other week (6 total, 60 minutes each)

Each session is fully personalized and focused on:

  • identifying the behavioral patterns holding you back

  • understanding where they came from

  • seeing how they show up in leadership moments

  • practicing new, grounded responses in real time

Direct Support Between Sessions

You’ll have access to me via WhatsApp throughout the 12 weeks.

This is used for:

  • real-time pattern recognition

  • short reflections or questions

  • integrating insights as they show up in your day-to-day work

This is intentional, boundaried access — designed to support real change, not overwhelm.

Guided Identity Pattern Mapping

Throughout the cohort, we work through guided prompts and identity-mapping exercises to help you:

  • identify your dominant survival patterns (overworking, shrinking, overexplaining, self-doubt)

  • connect present-day behaviors to earlier experiences around safety, worth, and belonging

  • recognize triggers and automatic reactions

  • consciously choose new ways of responding in leadership situations

This work is reflective and grounded — not clinical, not performative.

What Changes

This work doesn’t promise specific titles, promotions, or salary numbers.

What clients consistently experience instead:

  • less internal resistance and self-doubt

  • clearer boundaries and decision-making

  • a more grounded leadership presence

  • reduced overworking and people-pleasing

  • greater ease with visibility and authority

Career and financial growth often follow — not because you push harder, but because you stop working against yourself.

This Is For You If

  • you’re capable, but leadership has felt harder than it should be

  • you recognize patterns like imposter syndrome or shrinking

  • you’re ready to look honestly at what’s driving those patterns

  • you want growth rooted in self-worth, not fear

Application-Only

This is high-touch, 1:1 work and space is intentionally limited.

The application process ensures alignment and protects the integrity of the cohort for everyone involved.

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Building My Career Was Exhausting — Until I Stopped Operating From Survival Mode

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For a long time, I thought my struggle at work was a competence problem.

I had the degrees.
I had the work ethic.
I had the results.

But internally, I felt like I didn’t belong — like I had somehow taken a place that wasn’t meant for me.

I grew up as an immigrant Latina in poverty, in a home shaped by emotional instability and alcoholism. My parents loved us deeply and sacrificed everything to give us a better life — but I still learned, early on, to survive by staying small, working harder than everyone else, and never assuming I was enough.

Those survival patterns followed me into my career.

Even after becoming the first in my family to go to college, to earn an engineering degree, to get into Berkeley for my master’s, to receive multiple job offers — I still believed I was “faking it.”

At work, it looked like:

  • imposter syndrome, even with evidence of success

  • shrinking myself in meetings

  • struggling to speak my mind

  • overworking to earn my right to be there

  • infantilizing myself, even while leading teams

  • constant self-doubt, self-monitoring, and self-criticism

No one told me I didn’t belong.
I told myself that story — over and over again.

I tried doing what we’re often told to do:
Put my head down.
Work harder.
Improve my skills.
Be more confident.

None of it worked.

The more I ignored what was happening internally, the more I sabotaged myself — professionally and personally. I lived in survival mode long after my life was safe. I carried shame, guilt, and a deep belief that something about me was fundamentally broken.

Eventually, I realized something that changed everything:

My career wasn’t stuck because I lacked ability.
It was stuck because I was still operating from an identity built in survival.

When I left my role and negotiated a significant raise, I decided to spend an entire year doing something different — not working harder, but working inward.

I started identifying the patterns that kept showing up at work.
I traced them back to where they came from.
I worked through my triggers.
I regulated my nervous system.
I changed the story I told myself about who I was and what I deserved.

That internal work changed how I showed up — without forcing it.

When I finally stopped trying to outperform my pain — and instead addressed it — everything changed.

Within a single year, I moved through multiple leadership roles: from deputy project manager, to project manager, to deputy contract manager, to deputy director and unit lead. I began managing multi-million-dollar projects and then stepped into leadership roles overseeing multi-billion-dollar programs.

But the transformation didn’t stop at title or responsibility.

My salary continued to increase alongside the internal work — not because I asked more aggressively, but because I stopped negotiating from fear. Within that same year, I doubled my already six-figure income.

I bought a home in one of the most expensive states in the country — something that once felt completely out of reach.

What mattered most to me wasn’t the money itself.
It was what the money reflected.

I was no longer making decisions from scarcity.
I wasn’t fighting for validation or proving my worth.
I wasn’t operating from survival.

The internal shift created external results — naturally, consistently, and without the exhaustion I had lived with for years.

I stopped chasing promotions.
I stopped begging for salary increases.
I stopped fighting for visibility.

Opportunities started finding me.

I made more professional and financial progress in that single year than I had in the previous eight years combined — not because I worked harder, but because I finally stopped working against myself.

What surprised me most wasn’t the career acceleration — it was how calm and grounded it felt. The confidence wasn’t loud or performative. It was quiet. Internal. Stable.

As I began sharing my experience, I thought I would teach technical skills or general leadership.

But every conversation eventually went deeper.

People came to me asking about work — and stayed to talk about self-doubt, belonging, fear, and the invisible patterns holding them back.

One message I received said it clearly:

“I just discovered your channel and realized this is what I’ve been looking for. You’re describing things no one around me understands. I booked a session because I want to talk about self-esteem and self-doubt — not just my job.”

That’s the work I do now.

I work with high-performing professionals who are capable, driven, and accomplished — but exhausted from fighting themselves on the way to leadership.

This is not therapy.
This is not surface-level coaching.
This is not about fixing you.

It’s about identifying the survival patterns that once protected you — and consciously outgrowing them so you can lead, speak, and move through your career from self-worth instead of fear.

If you’re ready to stop forcing confidence and start operating from a grounded sense of internal safety, this work may be for you.

Frequently asked questions

  • Traditional leadership coaching focuses on behaviors, skills, and performance.
    This work focuses on the identity and internal patterns driving those behaviors. When the pattern changes, leadership skills stop feeling forced - they become natural.

  • You should expect changes in how you show up, not a checklist of external outcomes.


    Clients often report less self-doubt, clearer boundaries, stronger presence, and an easier relationship with visibility and authority. Career movement tends to follow but it’s a byproduct, not a promise.

  • This work is not a fit if you’re looking for:

    • quick fixes or scripts

    • confidence hacks

    • surface-level mindset work

    • someone to tell you exactly what to do

    It is a fit if you’re willing to look honestly at your patterns and take responsibility for outgrowing them.

  • No.

    This work is not therapy and it does not replace therapy.


    We focus on how life experiences shaped the patterns showing up in your professional life today, and how to outgrow those patterns so you can lead and work differently. The work is reflective, grounded, and forward-moving, not clinical.

  • While similar, traditional leadership coaching focuses on behaviors, skills, and performance.

    This work focuses on the identity and internal patterns driving those behaviors. When the pattern changes, leadership skills stop feeling forced - they become natural.

  • Because this is high-touch, 1:1 work that requires presence, depth, and discretion.


    The application process ensures alignment on both sides and protects the integrity of the work - for you and for the people already inside the container.